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Delocate is a web-verb created for this project as a defense mechanism
for independent business establishments. The term is defined as
an action that creates complex competition analysis. This is achieved
by locating both the targeted corporation store(s) (Starbucks in
this case) and the independently owned alternative(s) based on their
physical proximity using comparative online retail store locator
technology. On the Delocator.net web site, users are enlisted into
a temporary coalition to post information about cafés in
their neighborhood (for instance, location, hours, open mic. nights,
local artist exhibits, book readings, wireless internet service
availability, organic and/or vegetarian food options, etc.). Those
who supply the database also have the opportunity to leave their
names, as a method of endorsing the café and leaving a trace
of authenticity to the location postings on the site. On the results
page for each search, listings of both independently owned cafés
and Starbucks retail stores are presented. By comparison of numeric
quantity and site-specific detail, the viewer/searcher will see
evidence of the unchecked aggression and power that corporate businesses
have in our communities.
xtine is originally from upstate NY. She was
a web designer in Boston before y2k. A Los Angeles transplant, xtine
is an Assistant Professor of Digital Art at Los Angeles Mission
College--the only community college in LA where students can earn
an Associates Degree in Multimedia. When she isn\'t creating art
projects for the web, xtine also makes short videos and digital
prints.
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